The great thing about social media is that you don’t have to create anything to be a rock star. Re-post articles, images, and other posts from your 1st- and 2nd-level connections. (Be sure to tag the author.) Comment, like, and share. You can go a step further by thoughtfully tagging others in the comments. This way, your contacts get to know one another as well!
When you request connections on social media, send a direct message or invitation that explains why you want to connect. Remember, networking isn’t marketing. When you connect, you might say, “I appreciated your comments on this article and would like to follow you for more insights.” Or try, “I’m hoping to build my network in this industry. Would you be open to a connection?” It’s important to be clear that you’re not trying to sell anything and that you have some common interests. Be sincere, and you’ll see results.
Who are the top leaders in your industry or in your customers’ industry? Follow them on social media. Comment on their posts, especially if you can use the opportunity to create dialogue with other followers. Re-post leaders’ articles, along with a brief intro about why you found it valuable. If they have written books, read them and post reviews on Amazon and social media. (Be sure to tag them in your posts!)
Photos and image memes are a great way to express yourself on social media. They’re also effective in helping you add a visual component to your personal brand. Use a tool like Canva to share your insights in creative and graphical ways. A word of warning, though. Pictures are worth 1,000 words, but not to people who can’t see them. Be sure to include Alt Text in any images you post. This allows people who use screen readers to understand what your image is and why you posted it.
See if you can find three or four colleagues to form a post promotion squad. You can use tags, message threads, or slack channels to alert one another to new content. Then, each of you promotes the others by liking, commenting, and sharing the others’ content. Everyone benefits from the engagement. Be sure to pick your partners wisely, choosing people who will represent your personal brand well.