Videos are an effective tool for helping others get to know you on social media. Done properly, they can also benefit your connections and your personal brand. When you post videos, be sure to include closed captioning text. This allows people who are deaf or hard of hearing to enjoy your content. It also makes your content more accessible to people who may be scrolling the feed in a noisy or public setting.
We all need human connection, even in online spaces. When people around us are vulnerable enough to share stories we can relate to, we become even more invested in their success. The people who connect with you want to know about your professional journey. They want to feel connected to you and your story. When you engage in authentic storytelling, you provide that vital connection.