The promise of social media is that we can connect with thousands of people (or more) with a few clicks. But we can quickly lose ourselves in meaningless metrics like number of followers and “impression” stats. If your goal is networking, challenge yourself to ignore the numbers and focus on making meaningful connections with real people. If you simply must count something to feel like you’re making progress, track altruistic activities like times you’ve offered to help someone new, or the number of meaningful introductions you’ve made.
