When you request connections on social media, send a direct message or invitation that explains why you want to connect. Remember, networking isn’t marketing. When you connect, you might say, “I appreciated your comments on this article and would like to follow you for more insights.” Or try, “I’m hoping to build my network in this industry. Would you be open to a connection?” It’s important to be clear that you’re not trying to sell anything and that you have some common interests. Be sincere, and you’ll see results.
About Amy C. Waninger
Amy C. Waninger works with organizations that want to build leadership bench strength from a diverse talent population. She is the author of numerous books, including "Network Beyond Bias: Making Diversity a Competitive Advantage for Your Career." Amy is a Certified Diversity Professional, a Professional Member of National Speakers Association, a Certified Virtual Presenter, and a Prosci Certified Change Practitioner. Her other credentials include two degrees from Indiana University and a "World’s Best Mom" coffee mug.