Regardless of your role in a company or industry, you need to understand your organization’s customers. For networking purposes, anyone who could be buying your company’s product or service is a customer. Connect with them on social media. Join user communities and fan pages. See if you can glean why some customers choose your company over competitors. By observing, you can learn a lot about market trends, customer expectations, and your organization’s reputation.
About Amy C. Waninger
Amy C. Waninger works with organizations that want to build leadership bench strength from a diverse talent population. She is the author of numerous books, including "Network Beyond Bias: Making Diversity a Competitive Advantage for Your Career." Amy is a Certified Diversity Professional, a Professional Member of National Speakers Association, a Certified Virtual Presenter, and a Prosci Certified Change Practitioner. Her other credentials include two degrees from Indiana University and a "World’s Best Mom" coffee mug.
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