Regardless of your role in a company or industry, you need to understand your organization’s customers. For networking purposes, anyone who could be buying your company’s product or service is a customer. Connect with them on social media. Join user communities and fan pages. See if you can glean why some customers choose your company over competitors. By observing, you can learn a lot about market trends, customer expectations, and your organization’s reputation.
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Amy C. Waninger is the Founder & CEO of Lead at Any Level, where she improves employee engagement and retention for companies that promote from within. Amy offers assessments, advisory services, and training on essential skills for inclusive leaders. She is the author of eight books. Learn more at www.LeadAtAnyLevel.com