After more than 40 podcast appearances, I’ve learned a simple trick for hosts to grow their audiences. (I don’t host yet, but when I do, this will be top of mind!)
If you host an interview podcast, put your guest’s name in the episode title.
Fans of your guest can easily find the episode (and the rest of your show series) with a name search in their podcast app.
When I recommend a podcast to my readers/colleagues/contacts, they are unlikely to remember the show name weeks later. If they search for MY name, they have a good chance of being able to pick the show out of a list…but only if it is included in their search results.
After I initially shared this advice on social media, Claim the Stage host Angela Lussier confirmed my hypothesis, “Your episode [of Claim the Stage] is one of the most downloaded of all of them. Your name is in the title. I guess a lot of people are searching for your advice! 👊”
If you are a host of a business or leadership podcast, I’d love to be a guest on your show!
For links to all my podcast appearances, check out my Press page.
What are some of your favorite podcasts? Tell me in the comments!