Take a moment to consider what you want to accomplish. The way you approach networking will depend on your goals. If you seek to move up in your current field, build your brand and network accordingly. Someone looking for a career change may need to start by laying foundations in a new industry. If you’ve recently been laid off, focus first on building a network that can help you in your job search. For those starting a new business, look for potential customers, collaboration partners, providers of professional services, and even some of your “competitors.”
