#whatimreading Big Data by Bernard Marr [181 words]

Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance seems to be less about data and analytics and more about providing structure to strategic planning and operations management.  Marr’s “SMART” process is the crux of his text, and mirrors the measure-manage-optimize process I’ve seen elsewhere, with a slightly different focus:

  1. Start with strategy
  2. Measure metrics and data
  3. Apply analytics
  4. Report results
  5. Transform business

There is some great guidance on cataloging data sources, which will come in handy in my day job.

Marr also provides tips on data visualization and infographics:

  • Identify your target audience
  • Customize the data visualization
  • Give the data visualization a clear label or title
  • Link the data visualization to your strategy
  • Choose your graphics wisely
  • Use heading to make the important points stand out
  • Add a short narrative where appropriate

He follows this with an effective distillation of Edward Tufte’s guidelines for visualizations. See also:

How are you using data to drive strategic and operational decisions?

More Reading on This Topic

Permission to Reprint

Permission to reprint articles by Amy C. Waninger is hereby given to all print, broadcast, and electronic media, provided that the contact information at the end of each article is included in your publication.

Organizations publishing articles electronically must include a live, clickable link within the body of the article to:


For print publications, please mail a copy of the publication to:

Lead at Any Level, LLC
11650 Olio Road
Suite 1000 #391
Fishers, IN 46037

Permission to reprint articles by Amy C. Waninger is granted at no charge with the agreement that:

  • The author’s full bio (see below) is included with each article.
  • One copy of the publication in which the article is published is provided to Lead at Any Level.
  • A fee of $300 per article will be expected for articles published without the closing bio and contact information. Contact info@leadatanylevel.com for an invoice and payment instructions.

Permission is also granted for reasonable:

  • Content editing and addition of industry-specific examples
  • Length
  • Change of article title

For reprint permissions of other Lead at Any Level authors, please email


Amy C. Waninger Author Bio

Amy C. Waninger is the Founder & CEO of Lead at Any Level, where she improves employee engagement and retention for companies that promote from within. Amy offers assessments, advisory services, and training on essential skills for inclusive leaders. She is the author of eight books. Learn more at www.LeadAtAnyLevel.com

Also available for download: profile photos, extended bios by industry



181 words by



Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.